João Alberto Catalão is:

a Change Stimulator!

He believes that People are happier and more effective acting than reacting!

João Alberto Catalão is the father of the concept Atitude UAUme! - Creating value in your personal life and business, by surprising others.

Intentional Speaker, specialist in Cross Negotiations, selling Soft Skills, Creativity and Coaching.

Specialist in Executive Coaching, Commercial and Coaching for Creativity Marketing, Sales and Negotiation.

It´s famous the capacity of João Alberto Catalão to help professionals to reconnect with the market needs and their skills.

João Alberto Catalão, have a wealth of experience gained through real-world situations and serious commitment.

He has held senior sales management positions with top national and international companies. His hard-earned real-world experience, combined with his desire to motivate others to succeed, makes him a dynamic and effective partner, Trainer Coach, Mentor Coach (ICF) and developer of businesses and people

Experience and character have combined to produce excellent communication skills. João Alberto Catalão’s genuine delight in encouraging people to believe in themselves and fulfil their potential make him a highly effective management, sales and marketing team coach, trainer and consultant.

João Alberto Catalão, has developed loyal clients with relationships that have passed the test of time and who continue to benefit from his hands-on approach.

João Alberto Catalão knows how to drive new sales opportunity through the application of focused, well-targetted campaigns and has a keen understanding of the need for a return on investment (ROI) through the measurement and reporting of effective business.

João Alberto Catalão is the father of the Motivational Concept: 700 No Secret  Service, Licence to REACH!

Simultaneously manages in Portugal and Brazil, the activities of the Group BusinessUp, who founded, composed by SalesUp (Business Advisory and Consulting); INV - Institute of Trading and Sales, the only institute dedicated and specialized in the development of Commercial Performance; FoneUp ; 4Stores; ActiveUp and YouUp - The Coaching Company® (leader in Executive Coaching and Business Coaching).

João Alberto Catalão is author of the s Book: Arte da Guerra na Criatividade e Inovação ,Delírios e Inspirações de João Alberto Catalão, Merchandising para loja de Livre Serviço (Merchandising for Free Service stores), and co-author: Negociar & Vender (Sales and Negotiation) Ferramentas de Coaching (Coaching Tools), Atitude UAUme! (Creating value in your personal life and business, by surprising others) and Porque é que o MARKETING é Sexy e Inteligente? (why Marketing is sexy an smart?).

João Alberto Catalão is the President of POPAI Portugal- -Associação Portuguesa de Marketing at Retail.

João Alberto Catalão is the director of the Sales & Negotiation magazine DO (...)